At Evolved, integrating strategy, creativity, and market expertise into our SCM (Strategy, Creativity, Market) holistic global expansion solution, we are committed to providing every client with a one-stop solution for various needs in their overseas ventures.
Kingsmith's WalkingPad is an emerging brand in China known for its lightweight fitness walking treadmills. Before collaborating with us, their monthly sales in the U.S. had already reached $300,000. However, driven by larger ambitions, they aspired for even higher sales figures. This led them to increase their investment in Google advertising, social media marketing, and international KOL promotions. Yet, despite the heavy expenditure, there wasn’t a significant boost in sales performance. It was at this juncture that WalkingPad approached us, hoping that Evolved could address their growth challenges and help elevate their monthly sales to $500,000.
Evolved's in-house strategy team worked closely with various departments, diving deep into the industry trends of WalkingPad and analyzing its market performance on social media. We identified that WalkingPad 's previous strategies still had room for enhancement, especially in influencer marketing. To address this challenge, we provided our client with a comprehensive, multifaceted marketing strategy which encompassed, but was not limited to, social media marketing, paid ad promotions, international KOL marketing, and UGC (User Generated Content) marketing.
Social Media Operation Planning
Social Media Content Planning
Social Media Ad Campaign Planning
Influencer Campaign Planning
Video Content:
Product Showcase Videos
Brand Promotional Videos
Creative Advertisement Videos
UGC Videos
Image Content:
Product Showcase Photos
Product Promotion Posters
Product Advertising Posters
Brand Promotion Posters
Festive Interaction Posters
Product Description Copywriting
Company Description Copywriting
Sales Copywriting
Print Ad Copywriting
YouTube Ad Promotions
Meta Ad Promotions
TikTok Ad Promotions
Google Ad Promotions
KOL Marketing Strategy:
KOL Marketing Planning
KOL Content Planning
KOL Cross-Platform Integration
KOL Campaign Planning
KOL Content Creation:
Creative Ad Videos
UGC Original Videos
KOL Promotional Ad Image Production
KOL Niche Media Content Production
Through exhaustive market research and strategic analysis, Evolved repositioned WalkingPad’s brand, tailoring an exclusive SCM (Strategy-Creativity-Market) promotion strategy for them. We formulated a monthly social media content plan for WalkingPad, which included seasonal campaigns, special promotions, and new product launch activities, ensuring the brand's consistent representation across various social platforms. By intricately analyzing audience online behavior and ensuring optimal post timings, we managed to maximize WalkingPad's social media visibility and engagement. We actively encouraged user-generated content, seamlessly integrating it into our social media strategy, thus giving the brand a more authentic user voice. By adopting highly targeted ad placements, we made certain that brand content reached potential customers with precision, complementing their social media content and enhancing ad appeal.
Our expertise, coupled with a vast media network, boosted WalkingPad's global brand recognition, effectively driving significant growth in brand performance.
Growth in Online Sales
Growth in ROAS
Increase in Social Media Exposure
