At Evolved, integrating strategy, creativity, and market expertise into our SCM (Strategy, Creativity, Market) holistic global expansion solution, we are committed to providing every client with a one-stop solution for various needs in their overseas ventures.
As a leading brand in Asia's electric bike industry, Yadea's primary challenge upon its initial entry into the North American market was the rapid elevation of its brand awareness. At this pivotal juncture, Yadea sought our assistance, hoping that Evolved could help identify and connect with KOLs in the U.S. with potential collaboration value. To meet Yadea’s launch demands in this new market, we tailored a series of paid advertising and KOL marketing strategies for them.
Planning:
Brand Material Planning
Product Material Planning
Video Content:
Product Showcase Videos
Brand Promotional Videos
Creative Advertisement Videos
UGC Videos
Image Content:
Product Showcase Photos
Product Promotion Posters
Product Advertising Posters
Brand Promotion Posters
Festive Interaction Posters
KOL Marketing Planning
KOL Content Planning
KOL Cross-Platform Integration
KOL Campaign Planning
Creative Ad Videos
UGC Original Videos
KOL Promotional Ad Image Production
KOL Niche Media Content Production
Official Brand Social Media Management
Third-party Social Media Management
To effectively amplify Yadea's brand presence, we crafted a comprehensive marketing strategy tailored for the North American market. In collaboration with Yadea, we activated relevant KOLs across North America and drove millions of impressions through mass media and PR services. Our approach was multifaceted: promoting authentic product endorsements, engaging with a diverse range of influencers, and crafting compelling content to ensure Yadea's brand messaging received broad exposure and dissemination.
Our holistic marketing approach was rooted in a deep understanding of the North American audience, pinpointing the most appealing collaborators whose vision and offerings align with Yadea's brand and products. Moreover, we emphasized localization, ensuring that Yadea's marketing content resonated with local consumers, forging a strong connection and seamlessly integrating into their lifestyle.
Growth in Social Media Engagement
Growth in Influencer Visibility
Growth in Website Exposure
